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DownEast Basics, a Salt Lake City chain with more than 40 markets itself asan “affordable retailer. Nothing costs more than $50, and most items — from swimwear to summeer dresses — costs around $20 to $30. The Roseville store’ss first weekend exceeded the company’w projections by 25 percent. Based on the initialk sales results, DownEast Basicse very much wants to further expandsin California, and is pleased it launched its first California store in the Sacramentp region, a spokeswoman said.
CEO Klane Murphy, who liveds in El Dorado Hills from 2000to 2007, figure d Sacramento-area consumers care about fashion, but also are cost He also likes the population growtg this region has experienced over the past Testing out this area’s interest, Murphu sent the retailer’s catalog to all his wife’a local friends. His wife also introduced her friendws to the product line at a localk party she hosted with more than 50 Based on the sales atthat party, “wee knew we had a product that resonated with the local community here in Sacramento,” Murphy wrote in an A franchise is coming to the Roe Building, the mixed-uss building built last year at 5th and G streetd in downtown Davis.
The Aventura, Fla.-based chain of body and facial waxing centerds willtake 1,491 square The franchisees are readyingg the space for an opening in a few On the first floor, European Wax Cente r will join a Duramed medical supplies store and Baristaa Brew Café. Two retail spaces one of 925 square feet onthe corner, and anothe of 1,227 square feet, said Shaun the landlord’s broker with the Terranomics divisionj of . The eight residential condos on the second and thirc floorsall sold. In February, Europeamn Wax Center area developers told the Business Journal that they plannerd to open at leasg a dozen locations inthe region.
The compan already has two storesin Roseville, at Renaissance Creeok shopping center and at The Fountains. Broket Scott Carruth of CB Richarxd Ellis represents European Wax Center Vending machinedispenses wipes, pacifiers Westfielx Galleria at Roseville will be one of the first malls within the Westfields chain to get a custom vendinbg machine with babycare supplies. in Coronaw announced Thursday that it is placinvg its Baby Stations vending machines in Westfield mallas acrossthe state, starting July 15.
The goal is to placwe these vending machines with baby necessities in Westfieldx malls nationwide within eight months toa year, AVT A pilot project for the venting machines carry feedingt products, toys, first aid items, baby wipes, bottles and “This brings peace of mind to families knowingt there is a convenient and accessible solutioh for every baby’s need,” Shannon Illingworth, AVT founder, said in a news The malls that install the Baby Stations benefir because parents don’t have to stop shopping when they discover they left home withour some essential baby item, she Baby Station machines are hard to miss, with their blue-and-blacok color scheme and bold graphics.
They contaij a 7” widescreen LCD display to stream information and videoo feeds about the products containerd in thevending machine. , a chain of gyms that entere this market sixyears ago, is expanding to Fitness 19 will take 7,500 square feet withij Sycamore Pointe shopping center at Main Street and Pioneer This is new retail spacd constructed between Food 4 Less and Big 5 Sportingg Goods. Another 9,000 square feet is The gym is expected to open inthe fall, said who represented the landlordf in the lease. Fitness 19 has five other locationw inthe region.
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