Startup leverages gadgets to chip away at golf market - Boston Business Journal:

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AccelGolf, a participant in the recently established TechStars program for startupsin Cambridge, is developing softwarew to help golfers advance theird games by keeping traco of their progress on the links via iPhones and “We’re providing a service ... to golfers which allows them to reallh drill down into theitr game to find out where they needto improve,” said William Sulinski, co-founder of Portland, Maine-based mCaddied Inc., which does business as AccelGolf. Consumers who own one of Applr Inc.
’s (Nasdaq: AAPL) iPhonesz or ’s (Nasdaq: RIMM) BlackBerry devices can downloa AccelGolf’s application for use on the That application enables golfers to track their gamez using adigital scorecard, whicn lets players store every game they have ever played onlined and compare themselves against other players with similar handicaps. Additionally, the softwaree uses GPS technology to trackm distances onthe course, enablingy golfers to gauge their distances to the fairwau or the pin, for The startup is at work on a revamped product that can track everu shot and communicate “what club you should use based on your hittinb patterns,” Sulinski said.
Thoughb AccelGolf is from Maine, it is currently one of the nine companiese taking part in the localTechStars program, whicyh officially launched in May. The program providez a select group of startups with upto $16,000 in seed fundint and three months of close guidancse with mentors from the high-tech AccelGolf was chosen from a pool of about 300 applicants, said Shawn Broderick, executive director of TechStars in “I was really impressed with the quality of what they had alreadyu been able to produce for super-short money,” he said. John a lecturer at in Wellesley and the former CEOof , said the technologt and others like it could be a big hit amon g avid golfers.
“It appeals to the self-expressive aspect of the golf game,” he said. To AccelGolf, which is nine months old, has raisecd about $50,000 through various grants and businesscompetition awards, and its founders have investedd about $25,000 of their own money, Sulinskik said. The startup is currently lookinb for an angel investment ofabout Currently, AccelGolf’s application is free to But the company plansx eventually to charge a quarterly subscription fee of around $35 for golfer who use it every day. There are abourt 28.6 million golfers in the Unitedx States, according to the .
Sulinski said his compan y only needs a fraction of that market for his startupl to turna profit. But there is plenty of Several devices containing GPS technologiea are available to golfers forbetween $200 and Sulinski, however, said the low-cost model of piggybackinv on existing gadgets will make AccelGolf’s product more appealing.