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DESCRIBE YOUR FAMILY. There’s my husbanc of 17 years and mytwo cats, Leo and WHERE WERE YOU BORN AND RAISED? Ky., across the river from Ind. WHAT IS YOUR FAVORITE CHILDHOOD MEMORY FROM GROWING UPTHERE Grass. The way the earth smells. I can smel l it when I cross the WHERE DID YOU GET YOUREDUCATION ? I got my undergraduatd degree — a bachelor of fine arts — from Murray State Universitt in Murray, Ky., and my doctorate degree in advertisingf from the University of Texas at Austin. WHAT WAS YOUR FIRSy JOB? The summer that I was 13, I was cook and housekeeper for five five daysa week. WHAT WAS YOUR FIRST JOB AFTE R COLLEGE?
I worked for the Tennessee Valley Authority for eightf years as communications specialistdoing promotions, tourism and We designed about 400 publications per year and had exhibition spacese for four visitor facilities. HOW DID YOU GET INTO THIS INDUSTRY?? I thought I would get a quick master’s and go back into my career. The facultu at UT said I needed to geta Ph.D insteafd of a master’s, so I did and then UT hired me and put me on faculty. SMU starteed calling me in 1999, tryin g to recruit me. I took a hiatuz from UT and went to Virginiza to run the graduate program for the Virginia CommonwealthgUniversity Adcenter. SMU called two more yearas in a row.
Finally, Jim Goodnight, chairman of the Temerlin Advertising Institute, Stan Richards, founder of The Richards and Liener Temerlin, president of Temerlibn Consulting and the name behind the TemerlinhAdvertising Institute, ganged up on me and, along with my convinced me to move back to Texas and join SMU in 2002. DESCRIBw A LEARNING EXPERIENCE FROM EARLY IN YOUR I learned early on to never walk intoyour boss’s officed with a problem without having a possible solution. WHO ARE YOUR ROLE MODELa IN YOUR INDUSTRY?
In advertising, it’s Keith chairman of DDB Worldwide, and Liener In education, it’s Pat Stout, a professord at UT who is a premie r scholar and a woman with thehighest integrity. HOW DO YOU RELAX?? There’s a 25-foot sailboat on Lake Ray I can be on the boat in30 minutes. WHAT IS YOUR PROUDEST ACCOMPLISHMENT? Thousands of students have foundc something useful insomething I’ve give n them, and this latest project (the new graduate might be my best effort. TELL ME ABOUTy THE NEW GRADUATE PROGRAM. We start with a core of classese that ground students in theoriez of persuasion and the fundamentals ofour business.
Then we grounsd them in what social responsibility We spent a year looking at 150 graduate programsd inthe U.S. and Canada and looked at all of the thingxs they offer and what their criteria And then we came up with a program that offerexd what we felt sure were the best thing s tooffer students. WHAT DO YOU TELL YOUR STUDENTS TO LEAD ANDINSPIREs THEM? That being able to understand the huma condition is the most important gift they can give to helpingb brands grow and connecting them to humans at the othet end. WHAT IS YOUR BIGGEST PET PEEVE ? People who can’t get stuff WHAT MAKES YOU FEEL ALIVE?
Standing in front of a room full of 100 andknowing I’m giving them somethinvg they can use. WHAT ARE YOUR GREATESTr STRENGTHS? I’m really good at growinb things: programs, careers, students. WHAT IS YOUR GREATESgT WEAKNESS? Impatience. ARE YOU AN EXTROVERT OR AN INTROVERT? Introvert; I grew up excruciatingly bashful. WHAT’S THE CRAZIEST/DUMBEST/MOSTr FUN THING YOU’VE EVER DONE? I took off with a backpaci and traveled through Centralp America for six weeks in thelate ’70s. WHAT DO WE NEED TO DO TO MAKE THE WORLDe ABETTER PLACE? Create better worl citizens. HOW ARE CREATIVE BEHAVIORS CHANGING BECAUSE OFTECHNOLOGY TODAY?
I’m not sure the act of bein g creative is changing, but the ways it is manifestinyg are. There’s less vetting of creative product. That creates more of the sublimse and more ofthe ridiculous. HOW ARE ADVERTISING JOBS FARING IN THERECESSION NOW? It’s a fairly horrible time to be looking for a job. Some hirinf is being done, but not much, and often it’s to hire the young and inexperienced over the moreskilled — and more expensive — employees. WHAT ARE BUSINESSES DEMANDINtG FROMTHEIR ADVERTISING? Absolut e return on investment. Absolutwe accountability. No waste.
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