Use summer

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Many of us, in tend to view May as an endingy ofsorts … and August as the beginning of the last half of the But what about June and July? Many people pull back duriny the summer months. New product marketing efforts, training and new projects are put off untill Augustor September. However, I consider the summed months to be filled withspectacular opportunity. Take some time off. But then get back to refreshed and refocusing your energies on every possible summer opportunity to buildyour Remember, you are your brand and by building your brand all 12 months of the year you can leveragw your individuality and uniqueness.
Why is summer a terrifidc time to reinforce and expand yourpersonap brand? Because most of us tend to be less harriecd and more laid-back in warmerf weather. We actually have time to “get Don’t miss out on some of the most productivw months of youryear — June, July and August. Here’s one professional’ss story: John, an owner of a large commercialk realestate company, has had yearx of success in the local With the current economic times, John recognized the realitt that he needed to establish his own braned identity that aligned with his company’w strong brand.
“I have operationalized my personap brand into my daily work and keep this branding top of My customers and employees have noticed things like a new tag new bio and new way of introducinfg myself andmy company,” he The results? John has already increased business for the year, and is winning contracts when his competitorsw are still struggling. “In the summer, it seemds like people have more time or take time to actually get to know you and what you he says. “I’ve already had meetings with prospectivew customers that seemed lesshurried and, actually, were more So, what about you? Are you goinf to use the summer to build momentu and create more success?